We bring great things to life

Our Vision

We aim to be Europe’s leading digital innovator in the field of cultural heritage & leisure.

We invest.

We invest in promising projects as well as in small and medium-sized companies, which we can take to the next level through knowledge, resources, and networks.

We develop.

Through digitization and targeted optimization measures, we exploit measurable synergies and ensure operational efficiency. We also lead creative ideas to market maturity.

We operate.

We consider ourselves a strategic investor, who is also passionate about the day-to-day business, hence we proactively engage in the operational side of our businesses.

Our investment model for value elevation

We are continuously expanding our portfolio through M&A or through long-term strategic alliances. In our role as a value elevator, we pursue 3 key tasks: We invest. We develop. We operate.

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We are bridging Europe’s cultural heritage and the digital sphere – through means of innovative concepts and the latest technologies.

Today, the group’s portfolio includes several businesses in 3 core areas:

United by vision & values

As a fully private company, we attach the highest importance to teamplay, reliability, and a high-quality-oriented mindset. We believe that teams can only achieve their best if mutual appreciation, fairness, and trust are a matter of course.

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A community of diverse companies and brands

Our extensive investment activities are reflected in our portfolio. The portfolio of SHI Group is characterized by its diversity and unites businesses from different industries under the umbrella of a strong multi-business firm. We are active in 3 core divisions: leisure & tourism, digital marketing & branding, and real estate development.